Connecting our personal wellbeing to the wellbeing of the planet
We are driven by the simple belief that we cannot live a healthy life on a sick planet. We can only be as healthy as the environmental ecosystems we depend upon and those, are currently under severe existential threats. We made it our mission to contribute and increase awareness that we must connect our personal wellbeing to the wellbeing of the planet and that’s why we incorporate with everything we do ethical and sustainable practices – without hurting anyone in the process – to protect the fragile balance between ourselves and the planet and to protect it for future generations.
We chose The|Tides as our brand name as it represents a symbol of the forces of a much needed change. Here the power of the ocean, since ancient times regarded as the mother of life and deeper consciousness, meets the firmness of the land and grounds us to the main arena of human affairs. By adding the symbol | to our company logo, we have emphasized the depth of the ocean, where there is more to see and experience than what only lies on the surface. The oceans hold about 96.5 percent of all the water on the planet and drives its climate. They supply us with 70% of the oxygen we breathe, feed us, has the power to heal us and are a source of joy; enriching our mental and emotional wellbeing, yet we treat them as if they are bottomless. Plastic waste and pollution are contaminating the oceans in such a way that it is seriously disturbing biodiversity and ecosystems and is a severe existential threat to ocean life and ultimately to us humans. Sadly, the beauty, wellness and hospitality industries are also notorious contributors to this process.