The founders of The|Tides are profoundly Dutch and have literally been growing up at the Dutch seaside. They have taken their inspiration for The|Tides from the ocean and the Dutch natural reserves where the rhythm of the tides, the seasons and the influence of the elements take their natural course.
Here nature still runs wild and continually adapts to the daily changeable circumstances. On the tidal flats and in the wetlands where fresh river water mixes with salty seawater, one will find plants with unusually powerful properties for health and regeneration that are resilient, yet blooming brightly. This natural balance in Dutch nature, teaches in turn the need to consciously keep a strong balance within us as well as to maintain calmness, resilience to stress, acceptance and savoring of the many challenges that living modern life has.
Living at the Dutch seaside is an archetype of the need to co-exist with the elements, adjust to the movement of the tides and the rhythm of living life according to the seasons. The Dutch have reclaimed land from water and turned it into habitable land but have also respectfully given back to co-exist with the elements, which to us is the ultimate exercise in resilience and adaptation. This creative survival impulse also manifests as a progressive willingness to embrace and act on unconventional ideas and in this way to embrace the future. This, in combination with the concept of the Dutch free spirit, open mind and natural beauty with a healthy but pragmatic lifestyle and the principle of less is more, became the ethos for our company The|Tides.
We are living in an era of boundless discovery and innovation, but we know that it must be firmly based on a deep respect and understanding of nature, and our place and responsibility within it. Modern science has brought us to a new comprehensive understanding of nature, which we believe validates ancient wisdom that has been known for centuries and learned intuitively. We must use science, ancient wisdoms and our own intuition to protect the fragile balance within and between ourselves and the planet.